Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their data.

INFONOMICS is the theory, study, and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets. This book specifically shows:

CEOs and business leaders how to more fully wield information as a corporate asset
CIOs how to improve the flow and accessibility of information
CFOs how to help their organizations measure the actual and latent value in their information assets.

More directly, this book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more info-savvy.

Author Douglas Laney has spent years researching and developing INFONOMICS and advising organizations on the infinite opportunities to monetize, manage, and measure information. This book delivers a set of new ideas, frameworks, evidence, and even approaches adapted from other disciplines on how to administer, wield, and understand the value of information. INFONOMICS can help organizations not only to better develop, sell, and market their offerings, but to transform their organizations altogether.

Looking across several levels of this agricultural supply chain, we can identify a parallel information supply chain in which information is used to:
• Improve operational efficiencies,
• Improve maintenance,
• Improve production,
• Improve quality,
• Improve sales,
• Improve product development, and
• Improve business relationships.
Each of these capacities represents a discernible, discrete economic benefit in
which information can be monetized, managed, and measured. And when
any of these go unattended, you’re leaving money on the table. This is what
INFONOMICS aims to solve.
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